SONIC BRANDING

The most obvious auditory recognition often lies in choosing a consistent melody for your brand: from singing a jingle to a powerful and recognizable instrumental sound logo.

Each sonic identity is tailor-made: tailored to the objectives, audience, media usage, and brand guide of your brand. By making audio work for your company, recognition and overall brand awareness increases: your brand gets a carefully composed sound that makes the right impact.

The success of sonic branding does not stand alone with the right audio choices. By mapping out the places where your brand should be heard, you increase the awareness of the brand melody. This is why sonic branding works. Not just online, on radio and television, but also in your prerolls, podcasts, and company videos.

Annual seasons can also be cleverly applied in the implementation of your sonic branding. The chosen general music style of your brand can be used in every expression, but can be adjusted perfectly to the sound of spring or the holidays to set an appropriate sound that connects to the current time of year and allows the strong brand melody to return in a slightly different music style.